Our Story

23n69e – Craft, Community, Connection

23n69e is a labour of love, rooted in the heart of Kachchh. The coordinates 23°N, 69°E give the brand its name, symbolising a deep connection to one place, one community, one tradition.

Our Vision & Mission

We believe craft is not just aesthetic – it’s a living dialogue between artisan and garment, heritage and modernity. At 23n69e, we bring together the artisan communities of Kachchh under one umbrella, respecting their time, skill, and heritage while introducing fresh design ideas.

Our collections speak to the global individual aged 25-50 who values real, rooted style.

What Sets Us Apart

Locally Sourced Materials & Time-Honoured Techniques
We use Kala cotton, grown in the rain-fed fields of Kachchh and woven in Bhujodi. Embroidery is carried out by women from the Rabari and Jat communities. We collaborate with Ajrakh block-print artisans and Bandhani experts in the region.

Fair & Respectful Artisan Relationships
We never bargain down on artisan prices. We respect their time, craft, and lifestyle. Our artisans are co-creators, collaborating on collections for exhibitions and pop-ups across India.

Unique Pieces for the Modern Wardrobe
Each 23n69e garment carries the story of the artisan’s hand. These are not mass-produced; they are statement pieces for individuals who seek authenticity and purpose in what they wear.

Bridging Tradition & Contemporary Design
While grounded in craft, our aesthetic embraces modern silhouettes, gender-inclusive fits, and thoughtful detailing, so traditional techniques feel fresh and relevant.

Our Journey

Founded by designer-entrepreneur Anas Sheikh, 23n69e launched in 2020 with a clear purpose: to expand the reach of craft while keeping the artisan at the centre.

From Kala cotton fields to finished garments, every step stays connected to place and people. We’ve worked directly with weavers, block-printers, and embroiderers, bringing the crafts of Kachchh to the world.

Who We Are For

You value story, substance, and style. You want your clothes to speak, not just blend in. You honour the hands that made them. You live between worlds: tradition and contemporary, local and global. 23n69e is made for you.

About Anas Sheikh

Anas Sheikh is the founder and creative force behind 23n69e. He combines a deep respect for artisan craft with a vision for ethically-sustainable fashion.

Background & Values
Anas believes fashion should offer authenticity, transparency, and collaboration. His decisions are guided by fairness, respect for craft, and long-term relationships.

Design Philosophy
23n69e is about enabling artisans to tell a story, preserving endangered techniques, and presenting fashion that speaks to both the artisan and the wearer. Designs are rooted yet forward-looking, comfortable in both traditional and modern contexts.

What Drives Him

• Deep connection to the artisans and communities of Kachchh

• Desire to honour craft, not exploit it

• Vision of fashion as a vehicle for positive change

• Commitment to personal growth and the growth of those he works with

Looking Ahead

Anas is committed to expanding 23n69e’s global reach while keeping the artisan story at the heart. Every pop-up, exhibition, or collaboration is carefully designed to ensure craftsmanship remains central and every piece carries meaning.

Thank You for Being Part of the Journey

When you choose 23n69e, you’re choosing more than a garment. You’re choosing craft, connection, and care. You’re choosing an enduring piece of the Kachchh story, re-imagined for the contemporary wardrobe.